The fitness industry is broken.

We want to change the industry, flip it on its head and give coaches the chance to really succeed.

Coaches need a process that teaches them more than just the hard skills like programming and cueing.

They also need a process for learning the soft skills like sales, client acquisition, client retention and general business.

We teach coaches how to be self sufficient and how to keep clients for life.

There’s no secret formula here. Just years of learning what works and what doesn’t when it comes to being the best coach possible.

Learn from us.

Junior Apprentice Program

Start your journey

This six-month program is to introduce coaches to working with clients inside of Madlab School of Fitness.

The JA program also has online courses and meetings devoted to lead development, technical development and relationship building.

Throughout the online courses, coaches will learn the “hard skills.” These are the skills needed to be able to coach in group settings as well as personal training sessions.

Cost: $2850.00

Senior Apprentice Progam

Hone your craft

This 12-24 month course is for coaches who have completed the JA program.

The SA program provides coaches with the chance to develop a deeper understanding of sales, marketing and client retention.

Coaches will also start to learn prehab/rehab concepts, as well as marketing techniques, and they begin to develop their own specialty programs and run community events.

Cost: $285 monthly

Associate Coach Program

A career you love

Upon completion of the Junior and Senior programs, coaches are enrolled in the Associate Coach program.

Here they begin to find their niche and build a business to last a lifetime.

Cost: $199 monthly

Students enrolled in the JA program may not terminate or cancel unless 30 days’ written notice is provided in the first 90 days of the start of a course but with no less than 90 days remaining. Upon termination, students will receive ⅓ of such tuition remaining. Students enrolled in the SA or Associate coach program are required to give 60 days’ notice in writing before termination can take effect.

A School like no other.

Madlab School of Fitness is designated by The Private Training Institutions Branch (PTIB) of The Ministry of Advanced Education, Skills & Training.

Our mission is to professionalize the fitness coach.